Clearly define the project scope. This should include the specific goals and objectives of the website, as well as any functionality or features that are required.
Outline the target audience. This should include information about the demographics and interests of the users who will be visiting the website.
Describe the desired look and feel of the website. This could include any specific design elements or aesthetic preferences that the company has in mind.
Provide examples of websites that the company likes or dislikes. This can help the agency understand the company's design preferences and style.
Specify any technical requirements or constraints. This could include information about the platform or CMS that the website will be built on, as well as any integrations or third-party tools that will be used.
Establish a timeline for the project. This should include the desired start and end dates, as well as any major milestones that need to be met along the way.
Provide any relevant branding guidelines or assets. This could include logos, color palettes, fonts, or other visual elements that should be used in the design of the website.
